Pizza Hut Mission Statement, Vision Statement Analysis, and Core Values

Pizza Hut began as a family-owned business in Wichita, Kansas in 1958. The Carney brothers borrowed $600 from their mother to open a pizzeria that catered to local farmers.

The brothers focused on using high-quality ingredients sourced from local businesses to create the best pizza possible.

Their first sign only had room for eight letters, which is how Pizza Hut got its name originally. The brand would become the top-ranked chain in the world for sales and the number of restaurants available by 1971.

Pizza Hut’s Mission Statement Analysis

Pizza Hut’s mission statement is “to take pride in making the perfect pizza while providing courteous, helpful service at all times, striving to have every customer say that they plan to be back.”

Several critical points are available for analysis in the structure of this mission statement.

• “Take pride in making the perfect pizza” is an indication that Pizza Hut wants to stand out from other pizzerias. It harkens back to the idea that fresh, local ingredients will create interest in the brand naturally.
• “Providing courteous, helpful service at all times” reflects a desire by the brand to help customers enjoy their dining experience in every way possible. An internal passion for pizza gets inferred from these words so that each slice reflects the pride of the brand.
• “That they plan to be back” shows that the goal of Pizza Hut is to focus on repetitive business with every action taken. This component reflects the difference in marketing costs that companies face when targeted new customers versus repeat consumers.

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